Building a Strong Customer Relationship
Podcast: Download (Duration: 23:43 — 10.9MB)
Strong Customer Relationship
Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author (“The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life“) and super successful Serial Entrepreneur joins us on this podcast to explain how he identifies your ideal customer. Murray gives us a great example of how the perception of who our clientele is, and who they really are might not coincide.
If you are struggling to find your clients, or marketing with poor results this podcast will likely give you some insight into the problems you currently face. The biggest mistake we entrepreneurs make is often overconfidence in our understanding of the market, and a need to compete that stops us from asking for help when we need it. This also tends to sometimes we neglect to develop a strong customer relationship with our ideal clients, who are more than willing to help us improve our business.
Throughout our lives we have had parents, teachers, bosses and friends who gladly mentor us. But the moment we enter into a new enterprise we stop asking for that advice.Ask your customers how they found you, ask them what they are looking for, ask them if they found it. Ask, ask ask questions. Have a friend who is a gifted artist, ask for help with design. We do not stand alone and the myth of the self made man is just a myth. Every great success is a team effort.
Strengthening Our Customer Relationship
Recently Innovocus has made a focus on this aspect. When we approach a new client the first thing we do is contact their customers with a survey. But there is more to understanding your clients wants than just asking questions.
Here is the link to Murray’s book on Amazon.com:
The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life
Here are some of the direct links that Murray had referenced during the many podcasts we recorded with him; The free PDF’s downloads (see below), links to the business growth makeover contest with millions in prizes, and Get the Answer site that references more about Murray and the business growth system he built called Attract more Clients. This system is the summation of 30 years of his life’s work and everything he learned about growing business put together in a simple, user friendly format.
- http://www.businessgrowthmakeover.com
- The Test your EQ button on the Mainstreet website has the following Free PDF Downloads for all Success U listeners:
- Unique Selling Proposition Examples from many industries
- Client Profile – Match what you want with what your clients want
- 3 Ways to make money in business
- Map the Gap – Helping business owners map the distance from where they are to where they want to be
- How to think like a Business Millionaire – Vision, Focus and Action
Resources for Building a Strong Customer Relationship
Building Customer Relationships – Successful Selling [VHS]
Creating Customers for Life – Relationship Management and Sales Training DVD Video
Model Sales & Marketing Letters
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
The Experience Economy: Work Is Theater & Every Business a Stage
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I really love the content of your podcasts, but I have a suggestion about the audio. I’d much prefer to hear everyone’s voice in stereo, rather than only in the left or right channel. Most podcasts are all stereo, and I find that they sound more natural than your recordings which switch back and forth between the left and right.
Yes I think this is a very valid point, so I will do so on all future podcasts.