Social Media 101

Podcast: Download (Duration: 0:19 — 8.7MB)

In this podcast the Innovocus team explains the basics of using social media for your business. By creating value for your readers and followers you gain prestige in the community. By doing this you actually create a demand for your expertise.

There are a few things you need to understand in regards to social media for business.

1) It is more important to create a loyal following than it is to promote a product or service.

Long term you will gain more from providing real value to your followers by increasing their reliance on you for information in your field. When, you become an expert in the eyes of the community, you can now influence their opinions. At that point you can sell, but if you do it too often you diminish your value.

2) To gain a following you must create value.

How do you create value? By giving your readers, listeners and followers information that they want to know. If you are a celebrity, your fans are interested in every little move you make, so sharing your experience at a drive through is valid. However if your fans or followers find you to be valuable as a resource for SEO information, well then, make sure you give them access to even more. By doing this you increase your prestige in the community, and become yet more of an expert.

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