Viral Marketing Formula for Success
Podcast: Download (Duration: 23:07 — 10.6MB)
Viral Marketing Formula
The requirements for a successful viral campaign are simple to understand, but often difficult to meet. It starts with giving away a FREE and compelling offer, that acts as a draw.
You will want this free offer to give away great value, so that the people who come to take up your generous offer are receiving real value, and thus have an interest in sharing it with others.
It needs to be easily shareable. A video pushed through You Tube or a free podcast, or white-paper are good examples easily transferable free, and hopefully high value give-aways. But value can also be humor or a prize.
Ideally your free offer directly relates to the product or service you are really wanting the person who receives your free offer to purchase. For example a company that sells and installs windows would be wise to give away a video, and white-paper on how replacing your old windows will save you money, and how to get a tax rebate for doing so, this isn’t a perfect example but hopefully you get the general concept.
More Viral Marketing Resources
There is much more information in the podcast, so if you have not already you should listen to it. I highly recommend you also take a listen to our other viral marketing related podcasts:
Here are a few books on the subject that I recommend:
The Referral Engine: Teaching Your Business to Market Itself
Viral Marketing Related articles:
- New trends marketing guerrilla, viral marketing, social media marketing – Universidad Europea Madrid (slideshare.net)
- Understanding What A Viral Marketing System Is (slideshare.net)
- Viral Marketing (slideshare.net)
- Turn Viral Marketing Ideas Into Profit (mt-soft.com.ar)
- Viral Marketing And How It Will Keep Your Business Alive (entrepreneurideasclub.com)
- How to sow the seeds of a successful viral campaign (memeburn.com)
- Lessons Learned – Viral Marketing (web2.sys-con.com)
- Viral Marketing Costs Real Money These Days (startupprofessionals.com)
- 7 Common Viral Marketing Mistakes To Avoid, To Successfully Promote Your Blog, Product, Or Service (slideshare.net)
- Make A Fantastic Internet Marketing Promotion That Will Drive Unique Visitors To Your Site! (wealthyways4you.com)
Related Posts -
Affiliate Marketing 101 Affiliate marketing rep from Crestock Stock Photos Understanding Affiliate Marketing Many companies fail when they start out using affiliate marketing. The main reason, misunderstanding how to attract affiliate marketers to their offer. In this podcast I try to explain the basics behind setting up your affiliate program correctly, and...... -
Social Media Marketing Sucks Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best...... - Becoming Viral Podcast Last week we talked about Viral Marketing from a stratospheric level, this time we go a little more in depth and give a great example of a company building a program that will definitely create a viral effect. What it all boils down to is understanding the value you offer......
-
How To Get Your Product Name Out To The Masses Internet marketing can make you rich; it's a fact. Does everyone fare so well? No way! If you hope to succeed, you must learn how to go about internet marketing properly. The majority of people do not have any concept about what is possible with 300 Internet Marketers, and we...... -
Entrepreneur Beware Your Own Success Entrepreneur, Success can be Hard Success as an Entrepreneur can be it's own challenge, and we are hitting those challenges today. We are working on a great many new things for Success U, tools that will help you succeed. But using these tools ourselves, we have been flooded with,......
Related Websites -
Have You Created Your Network Marketing Blog Yet? Network marketing blogs are the way of the present and future. Old school mlm methods simply don't work well online. They are good for people who like to go to meeting and cold call leads , but if you are one of those people who want to start making money...... -
Finovate Startup 2009 Live Twitter I am attending Finovate Startup 2009. It is an action packed 1 day format which I belive will lend itself perfectly to a live twitter. Stay tuned it should be an amazing day. http://twitter.com/BlogTrafficExch In the break I have scheduled some talks with SimplFi, Mint, and Calendar Budget. I am...... - 1 Year Blogiversary Giveaway Heyo! While writing my Yakezie member post, I did a little digging (into my own site) and found out that today is my one year anniversary of blogging. And what better way to celebrate than to give money to my wonderful fans? So to start off, I'm giving away $100......
- eSale Rugs About eSaleRugs.com- eSale Rugs is the largest purveyor of fine Persian and Oriental rugs in the world. We have been in the business of buying and selling Persian and oriental rugs for over 35 years in the US and Switzerland. Free shipping, 75% Off & 30 Day Hassle Free......
- Free Audio Book For This American Life Listeners With “Audible.com/American” Offer This American Life Show listeners are being offered a special deal from Audible.com. By visiting Audible.com/american, listeners of the show can accept an offer which includes a free audio book. There are millions of consumers who currently enjoy âlisteningâ to books and other publications, however there remains a portion of......