The fact that PPC ads will have an impact on how your site ranks in the SERPs is one common yet strange SEO myth. The latter is a completely false assumption. Quite a few people believe that by running PPC ads they will be able to improve the ranking of their website in the search engine pages. This is a mistaken concept because you need to remember that PPC and SERP rankings have little connection and no influence on one another. That’s why it is wrong to waste your money on PPC advertising expecting your site to increase its ranking. Instead, you should concentrate on building more backlinks to your website and to create more quality content to ensure that your site continues to increase in rank. Use your common sense and be practical when deciding whether or not this story is accurate.

The words in your Meta tag do not need to be used on that particular page. Although this idea has been disproven, it is still taught. Meta tags are meant to use keywords not already on the page. The main point, however, is that neither Google nor Yahoo use these tags for ranking. If perhaps you intend to target a specific niche market such as internet marketing tips or any other niche, it’s essential that you remember the following tips.

There is also a myth regarding your page content. The myth generally states that you need a minimum of 250 words on your site. Content should be evaluated by quality of information not word count. The idea behind this myth is to optimize a larger number of keywords. Be careful not to get caught up in word count, though, as a short copy can be as effective as a longer one.

Base your content length on the quality of information, as a short copy is as effective as a long one. The quality of your site’s content should be the main focus, not trying to impress search engines. When writing content, use your judgment on how long is long enough.

Overall, search engine optimization is all about using the best practices perfected over the years and implementing them on your website. As search engines change their way of looking at sites, you need to adjust your site content – this is the only real way to optimize your search ranking.

Additional Resources:
marketing tips

• Local SEO – What Are The Methods For A Prospering Income Generating Blog? There are actually many variables that have an effect on whether or not you might say that your weblog will probably be a thriving weblog and generate you a decent cash flow. Not all aspects utilize to every single earnings method and not all of us will agree with all......
• Simple And Easy Traffic Building Tips You Can Use Is getting good traffic to your website a challenge for you? This article will illustrate a few easy and effective tips that will help you generate more traffic with less work. The majority of people do not have any idea about what is possible with 300 Internet Marketers, and we......
• Search Engine Optimization - SEO All You Need to Know SEO All You Need to Know In part one of this Online Marketing series I touched briefly on SEO. I actually touched briefly on a great many subjects, and most of them are directly related to Search Engine Optimization. In this article I am going to try and explain the......
• Online Marketing Tips for the Entrepreneur Online Marketing Tips for the Entrepreneur Over the years I have compiled a wide and varied list of marketing tips. Online marketing is a challenging and ever changing business that can often feel overwhelming for the lone entrepreneur. For this reason alone I usually recommend that you outsource much......
• Article Automation Analyzed Understanding Article Automation Article Automation can drastically increase the amount of inbound links your website receives in a very short period of time. In my experience you can gain several thousand links to your page from a wide array of websites with just a few hours of work. It is......

• Linking Providers * The Fundamental Part Of SEO Companies cheap seo packageThe key providers involving SEO or even Search engine optimization Organization include listing submission, news release syndication, marketing with articles and backlink building companies. Just about the most essential amid these services in producing visitors to a particular web site is actually backlink building. To make the work......
• Reputation Management For Hotels Is Available To Boost Your Hotel Business Reputation management for hotels online involves numerous techniques and processes that need to be structured into a logical Online Marketing plan or strategy. Promoting your hotel effectively online requires nothing less.  One word about website design: it is just as important as your advertising campaign and the material you present.......
• Top 10 Article Submission Sites For Marketing Ebooks When designing a web site, a typical term utilized is link building. Link building is developing connections to a web site. As a way to develop hyperlinks which will market your website, you will need to use effective link building software. You will find a entire range of software that......
• Why Picking An SEO Company Is Effective For Your Web Business Should you be running an web based business, it is vital to increase the actual visitors and ranking of the website. For successful affiliate business marketing and to attain the profits, search engine ranking is essential. A superb link building company improves the actual features of an internet site to......
• Internet Marketing Experts – Who are They and What They do? Internet marketing has evolved as the new marketing trend. There is no doubt in it that it can work wonders for your business but given that you have taken the right service from the right persons. This is my personal experience that whenever you’re taking a different kind of......

Find a Dynamic Fan Page Picture: The fan page you create on Facebook for your business will help your social media strategy. To reach your target, you must realize that every element on your page is crucial. You must use the space on your Facebook page effectively, which is why choosing the right picture makes a big difference. Companies, big and small, want to build a brand, which is the reason that Facebook is now providing you the option of using big pictures on your page. So make sure that your picture you have on your page is how you want your business portrayed. An attractive picture should be clear and concise so that it can pass on the message to your target audience.

Don’t Forget to Post Updates: You want the people who “like” your fan to know what you’re up to, so keep them updated. You should, therefore, post frequent updates and, though they don’t have to be long, they should include something interesting or helpful. Keep in mind that the search engines can index Facebook pages, so you should always make sure to insert your main keyword in your updates. If you don’t have anything real to update, you can ask questions to your fans, interact with them, gather feedback; remain as active as you can. If perhaps you would like to target a specific niche market like local mobile monopoly or any other specialized niche, it’s vital that you remember the following tips.

Add Notes: Using the notes application on your Facebook is a no-brainer. Notes are another good way to connect with your network on Facebook; you can post any kind of relevant content you want for your fans to read. Notes should also be written with SEO in mind, so always put in your targeted keywords. The Global Audience: The reach Facebook offers you is huge so remember that, with everything you do, you are doing it in front of the whole planet. Whichever steps you decide to take towards creating communications with your friends and fans, make sure they’re done in such a way that everyone gets your message.

To sum up, Facebook grows every single day and, if you want your business to reach everyone in your target audience, you need to make use of the social network to truly reach that particular goal. If you haven’t started to use Facebook yet you should because the Internet isn’t new anymore and Facebook is the name of the game.

Additional Resources:
targeted traffic

• Article Marketing: Two Vital Errors That Will Sink Your Strategy These days, online businesses have numerous free online marketing techniques to choose from, such as social marketing, forum marketing and more. However, the best way to promote your site or blog is to get the word out by writing targeted articles. There are a number of reasons why you would......
• Ways To Help You Get Your Web Promotions Right The use of technology in business these days is well known and it has proved to be a boon for most businesses in their attempts to explore the global market. Online marketing strategies should include internet marketing as it plays a vital role in dragging the attention of the audiences......
• Great Tips About Viral Marketing You Can Put To Use Right Now The general public has heard many marketing terms; however, ‘viral marketing’ is not one of them -upon hearing it, many people conjure up their own meaning to it. It really is not that hard to understand. Simple viral marketing was the impetus for the growth of Hotmail.com and the phrase......
• Marketing Online - Helping Your Company Marketing is an unavoidable and indispensible portion of any business, be it product based or service based.But have you ever thought if in this age of the Internet, the traditional mode of marketing is sufficient in your business?If you have not, then its high time you realize for any business,......
• How To Get Your Product Name Out To The Masses Internet marketing can make you rich; it's a fact. Does everyone fare so well? No way! If you hope to succeed, you must learn how to go about internet marketing properly. The majority of people do not have any concept about what is possible with 300 Internet Marketers, and we......

• Learn The Steps To Take To Build Ultimate Quality Backlinks Link building refers to the hugely popular and successful practice that will make your site more widely seen and will also get you more visitors. This practice is essential to any online marketing efforts due to the fact that search engines rank your site depending on how many links are......
• Direct Mailing For Internet Marketers And Online Business Owners It may not have crossed your mind as an Internet marketer to use direct mail to send out word of your online business. This is something that you should correct immediately. Simply, direct mail is one of the tried and true methods of spreading the word about your business. Regular......
• Small Business Marketing: Email Marketing or Illegal Spam? Small Business Marketing: Are You Email Marketing or Illegally Spamming? Have you ever had an email from someone who has clearly sent it to numerous people in their address book? The type of email I’m talking about are the ones where the ‘To’ box contains a list of email......
• Greater Success With Paid Advertisement-Tricks Exposed It has become really easily to make money by means of internet. Millions of people are making money using the internet. Out of all the online marketing methods, Pay Per Click is considered as a very lucrative approach. Planning is very important if at all you want to make profits......
• Tips For Development Of Online Affiliate Business Undoubtedly, some simple online marketing tips either can make or break your online affiliate business. Actually, it is vital for you to remember that affiliate online marketing is extremely lucrative business. However, you need to keep in mind that is no a piece of cake. Indeed, it might seem quite......

You the Entrepreneur

The life of an entrepreneur, is the tale of many triumphs and long hard work. Knowing how to push past the negativity and find your hidden reserve of strength is a valuable tool in your struggles for success.

We as entrepreneurs are a unique breed. We thrive in challenging situations and we seek out the difficult. This can often put us in a place seemingly impossible to succeed. Pushing past your own limits to find greater heights is often the only way out, well that or giving up, but you wouldn’t be a true entrepreneur if you seriously considered that.

In this podcast I talk with serial entrepreneur Murray Smith. This is Part 2 of the Podcasts series with Murray Smith co-author of “the Answer”. Which you can win a copy of my joining Success U for free:

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

Here are some of the direct links that Murray had referenced during the many podcasts we recorded with him;  The free PDF’s downloads (see below), links to the business growth makeover contest with millions in prizes, and Get the Answer site that references more about Murray and the business growth system he built called Attract more Clients. This system is the summation of 30 years of his life’s work and everything he learned about growing business put together in a simple, user friendly format.

-       http://gettheanswer.com

-       http://www.businessgrowthmakeover.com

-       http://accessmainstreet.com

-       The Test your EQ button on the Mainstreet website will have the following Free PDF Downloads for your listeners:

• Unique Selling Proposition Examples from many industries
• Client Profile – Match what you want with what your clients want
• 3 Ways to make money in business
• Map the Gap – Helping business owners map the distance from where they are to where they want to be
• How to think like a Business Millionaire – Vision, Focus and Action

More Resources for you the entrepreneur

Small Business For Dummies

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

More Entrepreneur Podcasts

Entrepreneur.com Podcast Directory

• Entrepreneur, Work Smart, with Murray Smith How to Work Smart as an Entrepreneur Serial entrepreneur Murray Smith co-author of "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life" shares the secrets to his success in this Success U podcast. His book is a best seller and  Stephen R. Covey says it......
• What Would Apple Do? We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one......
• First Success U Podcast Our first in what will hopefully become a long line of podcasts, in which we discuss and explain all the myriad of tools and techniques to get your business noticed online.We will also discuss starting a business and how to be successful. If you have a question you'd like......
• Know Your Faults Tanah Lot from Crestock Photos I hate to be put into a box. Being categorized, labeled and predefined , not my thing. Which is precisely what every personality profile I have ever taken says. I thrive on change, and solving problems. I love to look at products and try......
• Marketing Tip - Knowing Your Ideal Clients... Where are They? Another top Marketing Tip In this Success U podcast we discuss another very important marketing tip, or more specifically part of the marketing process that Murray Smith decided to share with us. One of the biggest mistakes many of us entrepreneurs and online marketers make is misunderstanding our clients.......

• ScanShell Store - Business Card Scanner document.write(''); Stop typing customer info into your computer. Start scanning their business cards and documents for a speedy data entry and database creation. We sell all manner of scanning solutions including Business Card scanner, ID scanner, Medical card scanner, Driver License scanner, portable scanner and much more. We offer......
• Free Success Ebook: “Creative Mind and Success” by Ernest S. Holmes – Free Download! The Law of Activity must be complied with; we must be willing to take the way of outer activity. Now to create this activity something more than thought is essential.  Not that it does not come first, but the one who has this thought of activity will naturally manifest......
• Home Based Business - 2011 predictions Home Based Business - A New Year Approaches Image via Wikipedia As we get ready to celebrate the new year, it is also a time to reflect on what has happened the previous year.  The economy is still less than stellar. This opens up a world of opportunity for home......
• Free Blog Images Help Tell Your Story Do You Need Free Blog Images? A blog filled with nothing but text is boring at best.   I am always looking for more places to where I can find pictures and graphics for my blogs. As I continue to blog I keep experimenting on different ways to entertain and......
• How to Relocate your Wordpress Blog to a New Domain Name Making the decision to move my blog from http://www.courseladder.com to http://www.golfballdriver.com was a big one, and a good one, and it taught me a lot about learning how to relocate your Wordpress blog to a new domain name under the same hosting provider. Course Ladder suited me for a while,......

Life Lessons – Develop a Success Plan

One of the more important life lessons I have discovered as an entrepreneur is to develop a success plan. Rich Harshaw from MyMEssentials.com gives a great example of a Success Plan in his post World’s Greatest Car Salesman. The steps he identifies, unique to the market and opportunity, are easily adapted to most traditional sales channels. This post by Rich is one of the better examples of a good business, sales or marketing plan for success that I have come across.

His approach to the car sales experience disaster, that he identifies because of the poor service he received while looking for a new car, is brilliant. The Life Lesson is extraordinarily valuable. In fact it is what we should all strive for when we find that troublesome experience or opportunity in front of us.

He clearly identifies the missing pieces in the sales funnel of his competition and identifies a way to create a strength in his brand from those opportunities.

Recommended books and training about the sales plan and sales cycle:

Platinum Advanced Entrepreneurship Training Library (14 DVDs + 4 Audio CDs and Manuals)

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

The Ultimate Marketing Plan

Related Life Lessons and Articles:

• Developing and Implementing Strategic Marketing (slideshare.net)
• My 20 year marketing plan (slideshare.net)
• The Elements of a Successful Sales Plan (slideshare.net)
• Getting New Businesses Running With Outsourced Marketing (marketingpr.suite101.com)
• More Life Lessons from Success U

• What Would Apple Do? We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one......
• Viral Marketing Podcast In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art,......
• Social Media Marketing Sucks Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best......
• Building a Strong Customer Relationship Strong Customer Relationship Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author ("The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life") and super successful Serial Entrepreneur joins us on......
• Determining The Right Price For Your Product Or Service Top marketers are constantly tweaking, testing, and making adjustments to the prices of their products. Price is one of the important factors involved in how well any given product or service is converted into sales. There are some important considerations you must take into account when deciding on the price......

• Why Would You Like To Join An Affiliate Internet Marketing Network? Affiliate internet marketing is the latest trend internet. With so many products to offer and services available, sometimes featuring it upon one internet site isn’t enough. Thus, publishers or stores need affiliate marketers, some sites which are going to display ads for your particular cost. On other hand, this can......
• A life that is well lived This comes from a friend of mine who helped another friend celebrate her 102nd birthday! I asked her to tell me something about her friend. I think we tend to hear more of decrepitude than elders who are still going strong. I like to collect stories of folks living life......
• Yakezie Blog Swap #10 Hello and welcome to the 10th Yakezie Blog Swap. This time around my fellow bloggers and I were to share our Best Go Green Method To Save Money. As always, I was amazed at what people came up with and shared. Please check out the different tips below on......
• Network Marketing - How To Be A Good Sponsor (Part 3) Network Marketing -  Being A Real Mentor [/caption] If there is one thing that has frustrated me online it is all the hype.  It seems everyone online has the new best gizmo in town. Some in the network marketing industry realize that in order to see real duplication in there......
• Celebrating One Year of Go To Retirement This weekend marks the first anniversary of  Go To Retirement. Over the last twelve months, I've published 222 posts on a wide variety of retirement planning and retirement living topics of interest to me and, I hope, of interest to other baby boomers. This blog continues to grow in readership......

Viral Marketing Formula

The requirements for a successful viral campaign are simple to understand, but often difficult to meet. It starts with giving away a FREE and compelling offer, that acts as a draw.

You will want this free offer to give away great value, so that the people who come to take up your generous offer are receiving real value, and thus have an interest in sharing it with others.

It needs to be easily shareable. A video pushed through You Tube or a free podcast, or white-paper are good examples easily transferable free, and hopefully high value give-aways. But value can also be humor or a prize.

Ideally your free offer directly relates to the product or service you are really wanting the person who receives your free offer to purchase. For example a company that sells and installs windows would be wise to give away a video, and white-paper on how replacing your old windows will save you money, and how to get a tax rebate for doing so, this isn’t a perfect example but hopefully you get the general concept.

More Viral Marketing Resources

There is much more information in the podcast, so if you have not already you should listen to it. I highly recommend you also take a listen to our other viral marketing related podcasts:

Becoming Viral

Viral Marketing 101

Here are a few books on the subject that I recommend:

Naked Viral Marketing

The Referral Engine: Teaching Your Business to Market Itself

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

Viral Marketing Related articles:

• New trends marketing guerrilla, viral marketing, social media marketing – Universidad Europea Madrid (slideshare.net)
• Understanding What A Viral Marketing System Is (slideshare.net)
• Viral Marketing (slideshare.net)
• Turn Viral Marketing Ideas Into Profit (mt-soft.com.ar)
• Viral Marketing And How It Will Keep Your Business Alive (entrepreneurideasclub.com)
• How to sow the seeds of a successful viral campaign (memeburn.com)
• Lessons Learned – Viral Marketing (web2.sys-con.com)
• Viral Marketing Costs Real Money These Days (startupprofessionals.com)
• 7 Common Viral Marketing Mistakes To Avoid, To Successfully Promote Your Blog, Product, Or Service (slideshare.net)
• Make A Fantastic Internet Marketing Promotion That Will Drive Unique Visitors To Your Site! (wealthyways4you.com)

• Social Media Marketing Sucks Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best......
• Entrepreneur, The Future Now, What Tomorrow? Entrepreneur Disorder? As an Entrepreneur, how do you stay ahead of the market when the only constant is change, and that is accelerating? Trying to keep up is a dizzying task. And as an Entrepreneur it is our role to look ahead, while trying to keep your business out......
• Entrepreneur, Work Smart, with Murray Smith How to Work Smart as an Entrepreneur Serial entrepreneur Murray Smith co-author of "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life" shares the secrets to his success in this Success U podcast. His book is a best seller and  Stephen R. Covey says it......
• Life Lessons - Example of a Success Plan Life Lessons - Develop a Success Plan One of the more important life lessons I have discovered as an entrepreneur is to develop a success plan. Rich Harshaw from MyMEssentials.com gives a great example of a Success Plan in his post World's Greatest Car Salesman. The steps he identifies,......
• First Success U Podcast Our first in what will hopefully become a long line of podcasts, in which we discuss and explain all the myriad of tools and techniques to get your business noticed online.We will also discuss starting a business and how to be successful. If you have a question you'd like......

• Have You Created Your Network Marketing Blog Yet? Network marketing blogs are the way of the present and future. Old school mlm methods simply don't work well online. They are good for people who like to go to meeting and cold call leads , but if you are one of those people who want to start making money......
• This Is How To Build Your Network Marketing List With Your Blog Network Marketing List Building Revealed Building a email marketing list is probably the most important thing you can do for your entire business. While many guru's will tell you that it's getting harder and harder to make money using  email marketing. What many of them really mean is. "People are......
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• Life Time Profits Affiliate Marketing Program Huge numbers of people depend on the web when they want to buy products and also the do i think the online marketers who wish to make use of the internet’s energy within their affiliate marketing program. Since it is free to join article directories, they can help to......
• 1 Year Blogiversary Giveaway Heyo! While writing my Yakezie member post, I did a little digging (into my own site) and found out that today is my one year anniversary of blogging. And what better way to celebrate than to give money to my wonderful fans? So to start off, I'm giving away $100......

How to Build Trust as an Entrepreneur

As an Entrepreneur it is imperative that we build trust. We need team members, clients, investors and colleagues to believe in us. Trust is more than a soft, unknown, feel good, fuzzy thing. It is a measurable and quantifiable asset that is one of the most important to you the Entrepreneur regarding the speed of your business and the overall success of your enterprise. In this Success U Podcast we discuss how taking the time to build trust actually saves time and in the end increases profit.

We started discussing this topic thanks to Steven Covey’s Book “The Speed of Trust”. This is a must read book for an Entrepreneur. It is not a topic I would normally have sought out, but it came recommended highly from those I trust… So I read it, and now I think every entrepreneur, manager, marketer or sales professional should also read it.

If You are an Entrepreneur You Should Read These Books:

The SPEED of Trust: The One Thing That Changes Everything

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Related Entrepreneur articles you should read:

• Building Trust in Today’s Online World (socialmediatoday.com)
• Trust Agents: Using The Web To Build Influence, Improve Reputation, And Earn Trust (lockergnome.com)
• Integrity is the Sales Guys Only Asset (thecustomercollective.com)
• FranklinCovey’s New, Online Learning Suite Launches at Training 2010: World Renowned Content Now Available in a Unique, Online Format (eon.businesswire.com)
• In the Post-Crisis World, Restoring Trust is Not Enough (blogs.hbr.org)

Tell us your story as an Entrepreneur in the comments and maybe we will have you on a future podcast!

• Entrepreneur, The Future Now, What Tomorrow? Entrepreneur Disorder? As an Entrepreneur, how do you stay ahead of the market when the only constant is change, and that is accelerating? Trying to keep up is a dizzying task. And as an Entrepreneur it is our role to look ahead, while trying to keep your business out......
• Life Lessons of a Successful Entrepreneur Thinking Like a Successful Entrepreneur Murray Smith joins me on another Success U podcast, and shares with us some of the life lessons this very successful entrepreneur has found the hard way. These lessons are hard learned, and often painful and expensive to experience. One of the simplest to......
• Building a Strong Customer Relationship Strong Customer Relationship Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author ("The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life") and super successful Serial Entrepreneur joins us on......
• Read, Listen or Die! I'm back, home after spending the last week out of town and away from "the studio". During that week I had a chance to catch up on my reading and listening list. While going through all of the vast array of articles, podcasts and books it struck me that......
• Know Your Faults Tanah Lot from Crestock Photos I hate to be put into a box. Being categorized, labeled and predefined , not my thing. Which is precisely what every personality profile I have ever taken says. I thrive on change, and solving problems. I love to look at products and try......

• Things to Learn Before I'm Another Year Older Today, October 27th, is my birthday.  Once again, another year managed to come and go without me being able to stop it.  Oh, well, I suppose that this is the natural order of things for us mortals.  I had a nice visit with my family a few weeks ago, and......
• It's Easier Becoming an Infopreneur Entrepreneurs thrive during periods of rapid change, and we are living in such a time right now. The good news is that the more rapid the change, the greater the opportunities available to entrepreneurs. The explosion of new technologies make this an unprecedented period in economic history for entrepreneurial opportunities:......
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• Whats Up With Anthony Robbins? At the heart of success comes personal development. I know that there is a lot of teaching on this subject but I have found some of the best self knowledge in the world is free you simply have to "take action" and look. So I have a question for you......
• SaleHoo Wholesale - Online Business Techniques That Are Not Usually Covered In Business Reviews Are you in search of online business techniques that are different but are accurately relevant for you and your business? Whether you are a seller from an auction site such as eBay, or selling your products via your own site or still in the process of knowing more about wholesale......

Entrepreneur Disorder?

As an Entrepreneur, how do you stay ahead of the market when the only constant is change, and that is accelerating? Trying to keep up is a dizzying task. And as an Entrepreneur it is our role to look ahead, while trying to keep your business out front. In my opinion this is the most difficult part of being a successful Entrepreneur.

In this podcast we try to come to grips with where technology is heading. With this information how will you keep your business on track? or more importantly, how will you the Entrepreneur make the next big thing, knowing that you cannot predict what tomorrow brings. Many of the technologies we think of as just around the corner, are already here. Are you ready for today, little alone the future?

Mobile Entrepreneur

I will give you a big hint, read the book: Mobile Marketing: Finding Your Customers No Matter Where They Are. You should also consider reading; Mobile Design and Development: Practical Concepts and Techniques for Creating Mobile Sites and Web Apps (Animal Guide), Always On: Language in an Online and Mobile World and Mobile Web Design. Do you notice a theme? The future Internet Entrepreneur is in mobile. In fact I would say the current Internet Entrepreneur is already doing mobile, are you? So what does tomorrow bring?

More Entrepreneur articles

• Making Money with Cloud Computing (Video Podcast) (elasticvapor.com)
• Podcast: Innovations and Game Changers (growvc.com)
• The Year of the Mobile? 4imprint’s Latest Blue Paper and Podcast Explores Mobile Marketing (eon.businesswire.com)
• Developing & Designing for Mobile (librarywebhead.blogspot.com)

You might also want to take a listen to our other Entrepreneur related podcasts.

• Using Facebook To Promote Your Business An integral part of any business's online marketing strategy today must include Facebook. There are so many benefits of which you can take advantage when it comes to using the world's largest social network. How you leverage this brilliant network is what matters the most when it comes to the......
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• The Online Marketing Mess With the rise of online media over the last decade their has been the death of many traditional media sources. This has put the traditional marketer in a state of confusion, with hundreds of tools and ever changing rules it is a tangled web. Ben and Christian discuss the......
• Building a Strong Customer Relationship Strong Customer Relationship Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author ("The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life") and super successful Serial Entrepreneur joins us on......
• Physical Fit = Business Fit Staying physically fit has more benefits than just helping you look better. By exercising at-least half an hour a day you will dramatically increase your mental acuity, lower stress and increase your productivity. Companies that provide a gym and allow time for work outs see a significant rise in......

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You will not succeed in your own business if you do not fully commit to your success. You demonstrate your commitment in every action you make. Every minute spent working for someone else, checking out Facebook, watching tv or anything else not related to your enterprise is a minute your competition has to gain an advantage on you. There is no longer 3 months, 6 months or a year to get your product out into the market. you need to get it out into the hands of your customers NOW. Don’t wait for perfection, understand that good enough really is. In the end you must make your own success in business and life..

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I’m back, home after spending the last week out of town and away from “the studio”. During that week I had a chance to catch up on my reading and listening list. While going through all of the vast array of articles, podcasts and books it struck me that I have not shared with you my Read, Listen or Die list. It’s not quite as serious as that, but in terms of the success of your business these blogs, podcasts and books should be considered mandatory.

As a favor to us, we’d ask that you please fill out this listener survey. You will help promote our podcast, and help us to improve.

Blogs:

1. Master of 500 Hats - Dave is a  flat out stud. He has been involved in just about all of the noteworthy Silicon Valley Start-ups. He is a geek, angel investor and generally a really smart guy. He does not update the blog very often, but when he does the insights he provides are, well valuable.
2. Danny Asling- A fairly new blog, but has already made two top 100 lists, Danny focuses on Social Media.
   
3. An Extension of the Net- This is a community blog for developers, but I have found it extraordinarily valuable in keeping tabs on emerging trends. They consider themselves an online design magazine focused on all things Web Design.
4. Entreprenuer.com’s Blog - A wide range of contributors and a diverse array of topics all relevant to entrepreneurs, this site is one of my daily stops. They cover pretty much everything.
5. Ben Horowitz’s Blog - Ben Horowitz is the co-founder of the VC firm, Andreesen Horowitz and co founder of LoudCloud. He has some great insights from both the entrepreneur and the investor point of view. I read his posts as often as he provides them.
6. Joel on Software – Explaining development

43 Folders - Merlin Mann’s website devoted to setting your priorities and arranging your time and life to fit. He has several great video podcasts and always makes great poignant points.

Podcasts:

1. Business Innovators – Adrian Bye interviews CEO’s from top Internet businesses. These podcasts offer great insight into the minds of some of the hottest companies.
2. Success U - How could I not mention my podcasts, I really do try to make it a valuable tool for the entrepreneur, and I honestly, regularly send customers to listen to old podcasts…
3. Marketing Over Coffee - Recorded in a local coffee shop, John Wall and Christopher Penn cover both classic and new media marketing in this weekly podcast. They have done some great interviews with people like Seth Godin and James Connor.
4. The Passionate Entrepreneur- Kenneth Brown hosts this podcast where he covers everything from best practices for sales to becoming more productive, efficient and profitable.
5. The Small Business Brain- Every week David Wolf interviews a small business leaders to bring you their insights and unique perspectives.

Books:

1. 4 Hour Work Week - I cannot recommend this book highly enough. Every successful entrepreneur I know has read this book, and we all talk about it quite often. Many great tips on leveraging outside vendors to increase your small teams productivity and profit, cheap.
2. Crush It! - Why Now is the time to cash in on your passion. Gary Vaynerchuk shows how anyone can build a career around the things they are passionate about.
3. Rework - How to break the rules and make a fortune, this book made me uncomfortable, and challenged my assumptions. This turned out to be a good thing. Short, and direct, you NEED to read this book.
4. Getting Things Done - The Art of Stress Free Productivity. This book is a kind-of whole life organizing self help book, without the annoying preachy nature of most in the genre. Great book for helping you organize your life.
5. Social Media Marketing: An Hour A Day- This book is a fantastic introduction into the use of Social Media to market your product or service. This should be considered a must read for anyone planning on using online media.
6. The E-Myth Revisited - Anyone who is looking to start a new business should read this book. Voted #1 by the Inc 500 CEO’s. You should read this first.
7. Change Your Brain Change Your Life – Question your assumptions and challenge your comfort zones.

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Understanding Affiliate Marketing

Many companies fail when they start out using affiliate marketing. The main reason, misunderstanding how to  attract affiliate marketers to their offer. In this podcast I try to explain the basics behind setting up your affiliate program correctly, and help you understand what an affiliate marketer is really looking for.

Affiliate marketing is not a magic bullet. It is great if you have all of the necessary collateral and system already in place. You will need great landing pages that convert, ads that sell and copy that compels the reader to act. You need to know your keywords and target them effectively. Your on-site SEO also needs to be top notch. What it gains you is the credibility and the relationships of your affiliate marketers. I look at them as commission only sales people with tons of experience in my industry.

Also mentioned in this podcast Innovocus now offers a program where we will set-up and manage your affiliate program with no upfront cost to you. And Commission Junction is there first place I would start if I were just starting out.

Affiliate Marketing reading:

• Super Affiliate Program (slideshare.net)
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• 2010 Affiliate Summit AffStat Report Launches at ad:tech San Francisco (prweb.com)
• Affiliate Marketing Tips ? 3 Vital Factors for Affiliate Marketing Success (best-tutorial.net)
• Affiliate Marketing – Your Basic Guide! (ronmedlin.com)
• Revenue Streams Part II – Affiliate Marketing (desperatelyseekingwp.com)

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