How to Work Smart as an Entrepreneur

Serial entrepreneur Murray Smith co-author of “The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life” shares the secrets to his success in this Success U podcast. His book is a best seller and  Stephen R. Covey says it is “Brilliant!” you can add my personal endorsement to that. Murray, joins me in a series of podcasts as he describes the lessons he has learned in the last 20 years of being a successful serial entrepreneur and his quest to unlock the secrets to success. This podcast is part of the series with this brilliant and very successful serial entrepreneur.

Entrepreneur Success Plan

In this podcast we talk about how to work smarter not harder and Murray explains many of the tricks he has learned that allow you to change your habits into ones that will lead to your success. His long career as a serial entrepreneur has been marked with a long string of success. He has taken the time to codify this knowledge and experience gained over the years. He shares that with us in these podcasts, but in greater detail in his book “The Answer”.

You can enter to win a hardbound copy of “The Answer” by joining Success U today, it is free as always

Here are some of the direct links that Murray had referenced during the many podcasts we recorded with him;  The free PDF’s downloads (see below), links to the business growth makeover contest with millions in prizes, and Get the Answer site that references more about Murray and the business growth system he built called Attract more Clients. This system is the summation of 30 years of his life’s work and everything he learned about growing business put together in a simple, user friendly format.

Great Resources for the Entrepreneur

-       http://gettheanswer.com

-       http://www.businessgrowthmakeover.com

-       http://accessmainstreet.com

-       The Test your EQ button on the Mainstreet website will have the following Free PDF Downloads for your listeners:

• Unique Selling Proposition Examples from many industries
• Client Profile – Match what you want with what your clients want
• 3 Ways to make money in business
• Map the Gap – Helping business owners map the distance from where they are to where they want to be
• How to think like a Business Millionaire – Vision, Focus and Action

Let us know your story as an Entrepreneur, maybe even join us for a podcast to share with the world! You might also be interested in our other posts and podcasts about being an entrepreneur.

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• Unique Positioning - Standing out From the Competition - Marketing Tips Marketing Tips - Unique Positioning One of the best marketing tips, is the concept of developing unique positioning for your product or service. In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your......
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• Life Lessons of a Successful Entrepreneur Thinking Like a Successful Entrepreneur Murray Smith joins me on another Success U podcast, and shares with us some of the life lessons this very successful entrepreneur has found the hard way. These lessons are hard learned, and often painful and expensive to experience. One of the simplest to......

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Life Lessons – Develop a Success Plan

One of the more important life lessons I have discovered as an entrepreneur is to develop a success plan. Rich Harshaw from MyMEssentials.com gives a great example of a Success Plan in his post World’s Greatest Car Salesman. The steps he identifies, unique to the market and opportunity, are easily adapted to most traditional sales channels. This post by Rich is one of the better examples of a good business, sales or marketing plan for success that I have come across.

His approach to the car sales experience disaster, that he identifies because of the poor service he received while looking for a new car, is brilliant. The Life Lesson is extraordinarily valuable. In fact it is what we should all strive for when we find that troublesome experience or opportunity in front of us.

He clearly identifies the missing pieces in the sales funnel of his competition and identifies a way to create a strength in his brand from those opportunities.

Recommended books and training about the sales plan and sales cycle:

Platinum Advanced Entrepreneurship Training Library (14 DVDs + 4 Audio CDs and Manuals)

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

The Ultimate Marketing Plan

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• The Elements of a Successful Sales Plan (slideshare.net)
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• More Life Lessons from Success U

• Social Media Marketing Sucks Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best......
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Viral Marketing Formula

The requirements for a successful viral campaign are simple to understand, but often difficult to meet. It starts with giving away a FREE and compelling offer, that acts as a draw.

You will want this free offer to give away great value, so that the people who come to take up your generous offer are receiving real value, and thus have an interest in sharing it with others.

It needs to be easily shareable. A video pushed through You Tube or a free podcast, or white-paper are good examples easily transferable free, and hopefully high value give-aways. But value can also be humor or a prize.

Ideally your free offer directly relates to the product or service you are really wanting the person who receives your free offer to purchase. For example a company that sells and installs windows would be wise to give away a video, and white-paper on how replacing your old windows will save you money, and how to get a tax rebate for doing so, this isn’t a perfect example but hopefully you get the general concept.

More Viral Marketing Resources

There is much more information in the podcast, so if you have not already you should listen to it. I highly recommend you also take a listen to our other viral marketing related podcasts:

Becoming Viral

Viral Marketing 101

Here are a few books on the subject that I recommend:

Naked Viral Marketing

The Referral Engine: Teaching Your Business to Market Itself

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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• Entrepreneur, Work Smart, with Murray Smith How to Work Smart as an Entrepreneur Serial entrepreneur Murray Smith co-author of "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life" shares the secrets to his success in this Success U podcast. His book is a best seller and  Stephen R. Covey says it......
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Entrepreneur Disorder?

As an Entrepreneur, how do you stay ahead of the market when the only constant is change, and that is accelerating? Trying to keep up is a dizzying task. And as an Entrepreneur it is our role to look ahead, while trying to keep your business out front. In my opinion this is the most difficult part of being a successful Entrepreneur.

In this podcast we try to come to grips with where technology is heading. With this information how will you keep your business on track? or more importantly, how will you the Entrepreneur make the next big thing, knowing that you cannot predict what tomorrow brings. Many of the technologies we think of as just around the corner, are already here. Are you ready for today, little alone the future?

Mobile Entrepreneur

I will give you a big hint, read the book: Mobile Marketing: Finding Your Customers No Matter Where They Are. You should also consider reading; Mobile Design and Development: Practical Concepts and Techniques for Creating Mobile Sites and Web Apps (Animal Guide), Always On: Language in an Online and Mobile World and Mobile Web Design. Do you notice a theme? The future Internet Entrepreneur is in mobile. In fact I would say the current Internet Entrepreneur is already doing mobile, are you? So what does tomorrow bring?

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• Building Trust as an Entrepreneur How to Build Trust as an Entrepreneur As an Entrepreneur it is imperative that we build trust. We need team members, clients, investors and colleagues to believe in us. Trust is more than a soft, unknown, feel good, fuzzy thing. It is a measurable and quantifiable asset that is......
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• Entrepreneur, Work Smart, with Murray Smith How to Work Smart as an Entrepreneur Serial entrepreneur Murray Smith co-author of "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life" shares the secrets to his success in this Success U podcast. His book is a best seller and  Stephen R. Covey says it......
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The most difficult aspect of running a blog or podcast is generating great, unique content on a regular basis. This issue is the primary reason most bloggers eventually fail. In this podcast I give you several ways to create more ideas than you can handle.

You’d be surprised by the sheer amount of great concepts you have during the day if you just keep tabs on them, and the simplest way to do that is to keep a notebook. In mine I jot down any random thought that seems interesting at the time. I write down magazine articles that I came across, or radio interviews or conversations I have. Just quick notes that remind me later.No need to keep a detailed account of every moment in your life.

Interviews and questions from your audience are also very helpful. In fact this topic is a direct result of a question from one of our listeners. Of course you have to have an audience, already, to get questions from them, but interviews on the other hand, are simply a matter of asking questions of others. It helps to have an existing relationship, but you’d be amazed at how open most people are to being interviewed. Especially when it is on a topic they are selling themselves as an expert on.

Freemind – This is the open source software I mention, that will help you generating and organizing your great content ideas.

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We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one particular company that has done it right… Apple.

There are many ways to look at driving your sales and a plethora of tools to use in doing so. Apple is the prime example of a company who has used many of these tools to develop a unique and profitable brand identity with an almost cult like following. How have they done this? We talk about some of the techniques they use, and we found this great post “What Would Apple Do?”.

Here are several more resources for developing your brand:

First Steps to Developing a Brand Identity

Personal Branding 101

Creating a Brand

Creating the Brand: Halo Effect

Creating a Brand on a Budget

In our next podcast we will put the pieces together for you and walk through the process of developing a unique Brand ID and how to drive sales using this new brand.

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Part one in a two part series on generating sales by using several simple and effective tactics. In this podcast Ben and Christian debate how pricing will effect your online sales and how several other factors such as affiliate marketers can radically increase your sales.

Creating exclusivity for your product is a major driver for sales. By creating the sense of urgency you help a prospect come to a decision rather than delaying. Your goal is not to force them into action but to give them an incentive to do so. Exclusivity can be created in several ways, higher price point, limited availability, limited duration, limited quantity.

Here are a few other resources:

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• Unique Positioning - Standing out From the Competition - Marketing Tips Marketing Tips - Unique Positioning One of the best marketing tips, is the concept of developing unique positioning for your product or service. In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your......
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• Marketing Tip - Knowing Your Ideal Clients... Where are They? Another top Marketing Tip In this Success U podcast we discuss another very important marketing tip, or more specifically part of the marketing process that Murray Smith decided to share with us. One of the biggest mistakes many of us entrepreneurs and online marketers make is misunderstanding our clients.......
• Entrepreneur, The Future Now, What Tomorrow? Entrepreneur Disorder? As an Entrepreneur, how do you stay ahead of the market when the only constant is change, and that is accelerating? Trying to keep up is a dizzying task. And as an Entrepreneur it is our role to look ahead, while trying to keep your business out......
• What Would Apple Do? We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one......

• Restaurant Solutions: Making Your Online Presence Known In today’s market every business needs to have an online presence. The Internet is the great leveler of players in a world market where anything can be bought or sold at competitive prices. The Internet has been an incredible tool for small businesses, especially because it allows smaller retailers and......
• Introducing More New Staff Writers at Prairie Eco-Thrifter Starting tomorrow morning, we’ll have three more new staff writers hanging out here at Prairie Eco-Thrifter.  Like I mentioned a couple weeks ago, my goal here at PET is to bring a wide range of viewpoints and strategies to the world of personal finance, living green, saving money, and being......
• Two Millionaires Why Do You Make Community Payments? Permission is granted to anyone to publish this message about the Two Millionaires groups on www.prosper.com unchanged, in it's entirety. It is a response to an inquiry about why we make community payments, from Kevin at www.RateLadder.com   The question is: "Why are you making community payments? Can I publish......
• 55+ and Baby Boomer Housing and Relocation Trends The National Association of Home Builders (NAHB) and MetLife Mature Market Institute (MMI) just released a report on their joint study of housing and relocation trends for the 55+ age group, i.e., baby boomers. The results are quite interesting. The MMI report analyzes the communities where boomer and older households......
• Improving Money Behavior with Online Budget Tools We have all heard (or experienced ourselves) that "there is too much month left at the end of the money" and "I just don't know where all my money goes!"  These statements are used to explain why debt reduction plans are not implemented or cannot be completed.  Anyone with a computer......

Our first in what will hopefully become a long line of podcasts, in which we discuss and explain all the myriad of tools and techniques to get your business noticed online.We will also discuss starting a business and how to be successful.

If you have a question you’d like to ask or have a suggested topic for our podcasts feel free to contact us via the contact us form on this site.

We hope these podcasts are useful and thank you for stopping by.

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• Building Trust as an Entrepreneur How to Build Trust as an Entrepreneur As an Entrepreneur it is imperative that we build trust. We need team members, clients, investors and colleagues to believe in us. Trust is more than a soft, unknown, feel good, fuzzy thing. It is a measurable and quantifiable asset that is......
• How Can Joint Ventures Benefit Your Internet Business If there is one marketing strategy that all top internet marketing experts will recommend, it is joint venture marketing. There are tons of competitive advantages that you will get when you use joint venture marketing. The majority of people do not have any idea about what is possible with Ritoban......
• Viral Marketing Formula for Success Viral Marketing Formula The requirements for a successful viral campaign are simple to understand, but often difficult to meet. It starts with giving away a FREE and compelling offer, that acts as a draw. You will want this free offer to give away great value, so that the people......
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• How to Use Freebies to Boost Your Business Success If you have a business either online or off you should be trying everything you can to drive every last [/caption] sale that you can get – from email marketing to SEO. But have you considered the power of free stuff yet? No? Well here’s how to use freebies to......
• MonaVie Sends a Second Cease & Desist On Friday afternoon, MonaVie sent Corey Whitlaw an "official-ish" Cease and Desist Order (CDO) to my Lazy Man and Money e-mail address on the basis of his use of their trademark in my metatag keywords. I had an idea that the CDO might be coming. MonaVie had publicly tipped their......
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• How To Make Affiliate Marketing Profits Faster (and long term) ? We all know that affiliate marketing is one of the profitable online business. You can make lot of money from affiliate marketing by simply selling others product. It is also true that it requires lot of work and energy as well as experience to build your own product. However, when......
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