Marketing Tips – Unique Positioning

One of the best marketing tips, is the concept of developing unique positioning for your product or service. In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your unique aspects is a very important part of the sales process, and is a great online marketing tip.

Marketing Tip – Differentiate

Without the ability to easily and quickly differentiate yourself from the competition you diminish the ability of the prospective customer to understand your value.

Here are some of the direct links that Murray had referenced during the many podcasts we recorded with him;  The free PDF’s downloads (see below), links to the business growth makeover contest with millions in prizes, and Get the Answer site that references more about Murray and the business growth system he built called Attract more Clients. This system is the summation of 30 years of his life’s work and everything he learned about growing business put together in a simple, user friendly format.

-       http://gettheanswer.com

-       http://www.businessgrowthmakeover.com

-       http://accessmainstreet.com

-       The Test your EQ button on the Mainstreet website has the following Free PDF Downloads for all Success U listeners:

• Unique Selling Proposition Examples from many industries
• Client Profile – Match what you want with what your clients want
• 3 Ways to make money in business
• Map the Gap – Helping business owners map the distance from where they are to where they want to be
• How to think like a Business Millionaire – Vision, Focus and Action

Additional Marketing tips resources

ADVANCE DIRECT MARKETING: Tips, Tricks, & Techniques

Do-It-Yourself Secrets for Creating a Profitable Website or Blog

55 Twitter Tips – How to Maximize the Benefits of Using Twitter!

Facebook Marketing: An Hour a Day

25 tips For Marketing Your Blog

Online Marketing Blog Tips

• Building a Strong Customer Relationship Strong Customer Relationship Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author ("The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life") and super successful Serial Entrepreneur joins us on......
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Strong Customer Relationship

Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author (“The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life“) and super successful Serial Entrepreneur joins us on this podcast to explain how he identifies your ideal customer. Murray gives us a great example of how the perception of who our clientele is, and who they really are might not coincide.

If you are struggling to find your clients, or marketing with poor results this podcast will likely give you some insight into the problems you currently face. The biggest mistake we entrepreneurs make is often overconfidence in our understanding of the market, and a need to compete that stops us from asking for help when we need it. This also tends to sometimes we neglect to develop a strong customer relationship with our ideal clients, who are more than willing to help us improve our business.

Throughout our lives we have had parents, teachers, bosses and friends who gladly mentor us. But the moment we enter into a new enterprise we stop asking for that advice.Ask your customers how they found you, ask them what they are looking for, ask them if they found it. Ask, ask ask questions. Have a friend who is a gifted artist, ask for help with design. We do not stand alone and the myth of the self made man is just a myth. Every great success is a team effort.

Strengthening Our Customer Relationship

Recently Innovocus has made a focus on this aspect. When we approach a new client the first thing we do is contact their customers with a survey. But there is more to understanding your clients wants than just asking questions.

Here is the link to Murray’s book on Amazon.com:

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

Here are some of the direct links that Murray had referenced during the many podcasts we recorded with him;  The free PDF’s downloads (see below), links to the business growth makeover contest with millions in prizes, and Get the Answer site that references more about Murray and the business growth system he built called Attract more Clients. This system is the summation of 30 years of his life’s work and everything he learned about growing business put together in a simple, user friendly format.

-       http://gettheanswer.com

-       http://www.businessgrowthmakeover.com

-       http://accessmainstreet.com

-       The Test your EQ button on the Mainstreet website has the following Free PDF Downloads for all Success U listeners:

• Unique Selling Proposition Examples from many industries
• Client Profile – Match what you want with what your clients want
• 3 Ways to make money in business
• Map the Gap – Helping business owners map the distance from where they are to where they want to be
• How to think like a Business Millionaire – Vision, Focus and Action

Resources for Building a Strong Customer Relationship

Building Customer Relationships – Successful Selling [VHS]

Recipe for Disaster

Creating Customers for Life – Relationship Management and Sales Training DVD Video

Model Sales & Marketing Letters

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

The Experience Economy: Work Is Theater & Every Business a Stage

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• Marketing Tip - Knowing Your Ideal Clients... Where are They? Another top Marketing Tip In this Success U podcast we discuss another very important marketing tip, or more specifically part of the marketing process that Murray Smith decided to share with us. One of the biggest mistakes many of us entrepreneurs and online marketers make is misunderstanding our clients.......
• Entrepreneur - Tapping into your Hidden Reserves You the Entrepreneur The life of an entrepreneur, is the tale of many triumphs and long hard work. Knowing how to push past the negativity and find your hidden reserve of strength is a valuable tool in your struggles for success. We as entrepreneurs are a unique breed. We......

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• How To Write a Better Sales Copy That Sells ? Building a great product and selling it online is not a simple task, especially if you are looking to make great money ! You can quickly create a digital product and push it to people - however, do that product helps the buyer ? do that product reaches the right......
• Your Customers Don’t Care About Your Business – Not One Bit One of the biggest marketing mistakes small business owners make is to blow their own trumpets. In their advertisements, sales literature, marketing copy and all manner of promotional materials they rant on about themselves and their businesses. They will tell you how they have been in business for 200......
• Discovering The Most Out Of Your Experience For Your Online Business. There is a difference between running your internet business and growing it. While everybody has the capacity to start a business, not everybody has the capacity to help it grow. There are plenty of simple activities you can do to boost your business's success but most of these things get......
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You the Entrepreneur

The life of an entrepreneur, is the tale of many triumphs and long hard work. Knowing how to push past the negativity and find your hidden reserve of strength is a valuable tool in your struggles for success.

We as entrepreneurs are a unique breed. We thrive in challenging situations and we seek out the difficult. This can often put us in a place seemingly impossible to succeed. Pushing past your own limits to find greater heights is often the only way out, well that or giving up, but you wouldn’t be a true entrepreneur if you seriously considered that.

In this podcast I talk with serial entrepreneur Murray Smith. This is Part 2 of the Podcasts series with Murray Smith co-author of “the Answer”. Which you can win a copy of my joining Success U for free:

The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life

Here are some of the direct links that Murray had referenced during the many podcasts we recorded with him;  The free PDF’s downloads (see below), links to the business growth makeover contest with millions in prizes, and Get the Answer site that references more about Murray and the business growth system he built called Attract more Clients. This system is the summation of 30 years of his life’s work and everything he learned about growing business put together in a simple, user friendly format.

-       http://gettheanswer.com

-       http://www.businessgrowthmakeover.com

-       http://accessmainstreet.com

-       The Test your EQ button on the Mainstreet website will have the following Free PDF Downloads for your listeners:

• Unique Selling Proposition Examples from many industries
• Client Profile – Match what you want with what your clients want
• 3 Ways to make money in business
• Map the Gap – Helping business owners map the distance from where they are to where they want to be
• How to think like a Business Millionaire – Vision, Focus and Action

More Resources for you the entrepreneur

Small Business For Dummies

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

More Entrepreneur Podcasts

Entrepreneur.com Podcast Directory

• Know Your Faults Tanah Lot from Crestock Photos I hate to be put into a box. Being categorized, labeled and predefined , not my thing. Which is precisely what every personality profile I have ever taken says. I thrive on change, and solving problems. I love to look at products and try......
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• Unique Positioning - Standing out From the Competition - Marketing Tips Marketing Tips - Unique Positioning One of the best marketing tips, is the concept of developing unique positioning for your product or service. In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your......
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When starting a new business keeping the costs down is the key to your survival. To help with your quest for success we have compiled a short list of software and services that, even though not all are free, they all will help you save money.

Zoho has a huge list of software and services available, including reporting, a CRM and Invoicing.

Dropbox is a virtual hard drive service.

Mozy we use to save important documents. It is a safe secure online backup service.

Google Docs is another great resource, as are all of the google tools.

Portable Apps allows you can carry your favorite computer programs along with all of your bookmarks, settings, email and more with you. Use them on any Windows computer. All without leaving any personal data behind.

Mail Chimp makes it easy to send email newsletters to your customers, manage your subscriber lists, and track campaign performance. It is a free online email marketing solution.

Fulfillment by Amazon is an innovative service, you send inventory directly to Amazon where it is stored and managed in a secure, climate-controlled facility. When orders are received, Amazon will professionally pick, pack and ship the product directly to your customer.

Skype you should already know about, but if you don’t it a free online phone service and chat application. There is a pay service as well. But primarily we use it to track and record conversations for free.

Business Nation has a library of free and fee based legal forms such as lease and sales agreements. It also has directories of services, opportinities and a business library.

Open Office is the Free and open productivity suite. It has software that mimics all of the Microsoft Office applications.

GIMP according to their website

GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for such tasks as photo retouching, image composition and image authoring. It has many capabilities. It can be used as a simple paint program, an expert quality photo retouching program, an online batch processing system, a mass production image renderer, an image format converter, etc. GIMP is expandable and extensible. It is designed to be augmented with plug-ins and extensions to do just about anything. The advanced scripting interface allows everything from the simplest task to the most complex image manipulation procedures to be easily scripted.

This is by no means a comprehensive list, if you know of a valuable free tool for business users please share it by leaving a comment

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• Unique Positioning - Standing out From the Competition - Marketing Tips Marketing Tips - Unique Positioning One of the best marketing tips, is the concept of developing unique positioning for your product or service. In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your......
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Take the time to create value with your content. Optimizing your content to provide the maximum value will have many positive long term effects, and is well worth the effort put forth. Keep readers coming back by giving them a reason to. Post quality over quantity.

It still amazes me how often I find a site, that obviously had some money and time spent on the design. They also took the time to SEO the site and chose relevant keywords. And then they did nothing with it… They wasted all the effort by providing no value in the actual content.

A major mistake many bloggers make is thinking that quality is less important than quantity. It gets compounded by the fact that the search engines see quantity as valuable. it might even increase your traffic to post constantly. However it dos you no good if the traffic you gain simply comes once, never to return. Instead make your site important to the viewer by adding real value.

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