Entrepreneur, Success can be Hard

Success as an Entrepreneur can be it’s own challenge, and we are hitting those challenges today. We are working on a great many new things for Success U, tools that will help you succeed. But using these tools ourselves, we have been flooded with, opportunity and this has taken our eyes and time away from you. It has been so busy around here that I have been unable to even get out another podcast, that is already recorded. I am taking a half hour break for the first time in two weeks, just to give everyone an update.

Innovocus and Success U have had many irons in the fire for some time. You need to have a constantly full pipeline with new opportunities, because not all deals will close. So we have had many, many projects lined up.

Several of them came through at the same time. I am currently sitting in a fortune 100 clients conference room at their World HQ, where I will be for several months, Ben has taken up residence in another clients office for the foreseeable future. After the normal 9-5 we both go to our home offices and work on other client projects… Then there are all of the internal projects, such as IplayedThat.com and several others in the skunk works that we work on over the weekends. Right now things would be chaotic if not for our shared understanding and experience with these types of situations.

Entrepreneur Marketing Tips Podcast

The Success U Entrepreneur podcast will resume next week, but will only be once a week on Wednesday’s for the next few months and the format will change a bit. We are going to focus on online marketing in all forms, and open up the opportunity for our listeners to ask questions or talk about their product in our podcast. With these changes we we will also be adding new features and a few products to Success U that should help you in your quest to succeed as an Entrepreneur.

Tools for the Entrepreneur

I am creating a series of daily tasks and tutorials that should allow you to radically increase the traffic to your website, legally, ethically and sustainably. Each day will take a couple of hours, and after 90 days you should sit on top of your keywords in google, long term. Most of these tasks you can outsource for about $5 a day but they are easy enough that you can do it yourself.

We are creating how-to video’s and daily tips and tricks tutorials that will get the traffic flowing to your website. We are starting to heavily focus on mobile and location based advertising and will show you how to maximize your results for the least cost. We are creating a traffic exchange system that will help all of our members gain a huge amount if inbound links. We are creating a referral network for all our members to raise all ships on a rising tide of success. Our goal is to create a huge, valuable resource for the Entrepreneur who wants to make money online and doesn’t want to spend every waking moment doing SEO. We want to make it simple for you to find your success, and allow you to focus on your business.

Books for the Serious Entrepreneur

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition

Remember the difference between a successful entrepreneur and a failure is often only determination and focus.

• Building a Strong Customer Relationship Strong Customer Relationship Determining who is your ideal client is the first step on the long road to developing a strong customer relationship. Murray Smith, best selling author ("The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life") and super successful Serial Entrepreneur joins us on......
• Unique Positioning - Standing out From the Competition - Marketing Tips Marketing Tips - Unique Positioning One of the best marketing tips, is the concept of developing unique positioning for your product or service. In this podcast Murray Smith and I talk about the creation of your corporate marketing plan by defining your unique positioning in the marketplace. Defining your......
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• Entrepreneur, Work Smart, with Murray Smith How to Work Smart as an Entrepreneur Serial entrepreneur Murray Smith co-author of "The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life" shares the secrets to his success in this Success U podcast. His book is a best seller and  Stephen R. Covey says it......
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• How to Create a Press Release that Gets Peoples' Attention Finding success with online press release marketing is no walk in the park, many have tried their hand at it but failed. However, that doesn't mean that you can't have success--as long as you focus on getting the details right, taking the proper steps in a targeted way, you should......
• Developing a Budget that is Successful In general there is no way to overcome major financial problems without going to a budget. Even if you do not like the idea of budgeting, a good budget is like a trail boss who knows the entire forest like the back of his hand. Your budget will also prove......
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• Success Key No. 18: Put Life into Every Action Put into every relation, business, domestic or social, more than enough life to fill that relation; have faith, which is Power-Consciousness; know what you want in the future, but have today the very best that can be obtained today . . . Follow out these principles of action and......
• How to Grow Gracefully This guest post is by Courtney Carver of bemorewithless.com. If anyone tells you that launching a blog doesn’t take blood, sweat, and tears, get your money back. There is no doubt that launching and growing a successful blog takes time, energy, and dedication. There are so many recommendations about......

Life Lessons – Develop a Success Plan

One of the more important life lessons I have discovered as an entrepreneur is to develop a success plan. Rich Harshaw from MyMEssentials.com gives a great example of a Success Plan in his post World’s Greatest Car Salesman. The steps he identifies, unique to the market and opportunity, are easily adapted to most traditional sales channels. This post by Rich is one of the better examples of a good business, sales or marketing plan for success that I have come across.

His approach to the car sales experience disaster, that he identifies because of the poor service he received while looking for a new car, is brilliant. The Life Lesson is extraordinarily valuable. In fact it is what we should all strive for when we find that troublesome experience or opportunity in front of us.

He clearly identifies the missing pieces in the sales funnel of his competition and identifies a way to create a strength in his brand from those opportunities.

Recommended books and training about the sales plan and sales cycle:

Platinum Advanced Entrepreneurship Training Library (14 DVDs + 4 Audio CDs and Manuals)

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

The Ultimate Marketing Plan

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• How Bad Design is Killing Your Sales There is a direct relationship between good UI design and increased sales. On the flip side, bad design inevitably hurts sales. Pretty obvious if you think about it, but why? Quite simply, good user interface design is primarily about giving the user what the expect, where they expect it in......
• Marketing Tip - Knowing Your Ideal Clients... Where are They? Another top Marketing Tip In this Success U podcast we discuss another very important marketing tip, or more specifically part of the marketing process that Murray Smith decided to share with us. One of the biggest mistakes many of us entrepreneurs and online marketers make is misunderstanding our clients.......
• Determining The Right Price For Your Product Or Service Top marketers are constantly tweaking, testing, and making adjustments to the prices of their products. Price is one of the important factors involved in how well any given product or service is converted into sales. There are some important considerations you must take into account when deciding on the price......

• Yakezie Blog Swap #10 Hello and welcome to the 10th Yakezie Blog Swap. This time around my fellow bloggers and I were to share our Best Go Green Method To Save Money. As always, I was amazed at what people came up with and shared. Please check out the different tips below on......
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• Why Would You Like To Join An Affiliate Internet Marketing Network? Affiliate internet marketing is the latest trend internet. With so many products to offer and services available, sometimes featuring it upon one internet site isn’t enough. Thus, publishers or stores need affiliate marketers, some sites which are going to display ads for your particular cost. On other hand, this can......
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• Is Corporate Blogging Worth The Effort? Listen to corporate blogging evangelists long enough and it’s easy to start thinking that success is going to fall out of the sky and bonk you on the head. However, spend a few weeks implementing all of their techniques and you may end up wondering whether or not all of......

You will not succeed in your own business if you do not fully commit to your success. You demonstrate your commitment in every action you make. Every minute spent working for someone else, checking out Facebook, watching tv or anything else not related to your enterprise is a minute your competition has to gain an advantage on you. There is no longer 3 months, 6 months or a year to get your product out into the market. you need to get it out into the hands of your customers NOW. Don’t wait for perfection, understand that good enough really is. In the end you must make your own success in business and life..

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• Entrepreneur Beware Your Own Success Entrepreneur, Success can be Hard Success as an Entrepreneur can be it's own challenge, and we are hitting those challenges today. We are working on a great many new things for Success U, tools that will help you succeed. But using these tools ourselves, we have been flooded with,......
• Entrepreneur - Tapping into your Hidden Reserves You the Entrepreneur The life of an entrepreneur, is the tale of many triumphs and long hard work. Knowing how to push past the negativity and find your hidden reserve of strength is a valuable tool in your struggles for success. We as entrepreneurs are a unique breed. We......
• Marketing Tip - Knowing Your Ideal Clients... Where are They? Another top Marketing Tip In this Success U podcast we discuss another very important marketing tip, or more specifically part of the marketing process that Murray Smith decided to share with us. One of the biggest mistakes many of us entrepreneurs and online marketers make is misunderstanding our clients.......
• Visualize Success To become and act successful often the first person we must convince is ourselves. I have not yet met an entrepreneur who reached a high level of accomplishment without first being confident in what they were doing and what they were capable of. It is often amazing how much......
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• Watercooler Wednesday | Step 1 For Social Proof Success Part 2 | Target Market Defined Welcome back to our series on social proof success, this week we are covering who your target market is. If you have not read part 1, please do so before continuing. You can find it here: Watercooler Wednesday | Step 1 For Social Proof Success Part 1. Step 1 to......
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In today’s small and start-up based business it is increasingly important to keep employee morale high. Maintaining high employee confidence is made even more of a challenge in the tough economic conditions we currently find ourselves in. With that in mind we decided to compile a short guide and some ideas to help increase your team morale with little to no cost.

It all comes down to the culture you create. Your business environment is a reflection of you. As the owner or boss you define the corporate culture by your every action and decision. This is especially true when you have a very small team.

Be honest and forthright. Keep everyone well informed. Set the vision and define the goals. Take the opinions and suggestions of others into consideration, and then make a decision. Stick with this decision and lead with confidence, the biggest mistake you can make is being wishy-washy. If you do not show confidence in your decisions, then why would anyone else? Encourage people to innovate, by taking controlled risks, and reward those that pay off. All in all be a good boss and a strong leader.

So besides being a generally good leader and boss there are many things you can do to improve your team morale. For more ideas make sure you listen to the podcast.

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Part one in a two part series on generating sales by using several simple and effective tactics. In this podcast Ben and Christian debate how pricing will effect your online sales and how several other factors such as affiliate marketers can radically increase your sales.

Creating exclusivity for your product is a major driver for sales. By creating the sense of urgency you help a prospect come to a decision rather than delaying. Your goal is not to force them into action but to give them an incentive to do so. Exclusivity can be created in several ways, higher price point, limited availability, limited duration, limited quantity.

Here are a few other resources:

Tips for Maximizing Sales

8 Ways to Attract Affiliates

15 Reasons Your Affiliate Campaign is not Working

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The biggest risk to your venture is your inability to focus. By allowing yourself to be distracted by new opportunities you fail to capitalize on the one right in front of you. It can often be difficult, as each new idea has potential, but remember that every time you deviate from the path you have already developed, you are delaying your own ultimate success.

Keep a notebook of ideas you develop along the way, but leave them there. Get your current project through to completion, optimize it, reiterate through it until it succeeds. Then choose the next most viable opportunity and do the same. Many entrepreneurs are fearful of passing on the “Golden Opportunity” and along the way that might happen, but if you try to develop each one you will never complete any of them. So stay focused, keep on the road map that you have developed, and give it everything you’ve got.

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To become and act successful often the first person we must convince is ourselves. I have not yet met an entrepreneur who reached a high level of accomplishment without first being confident in what they were doing and what they were capable of.

It is often amazing how much influence in others we can create by exuding inner confidence. But to look at the inverse, if you do not believe in yourself why would anyone else? Putting it that way it is very clear that you are destined to fail if you do not completely buy-in to your own product.

This sense of self-confidence is often hard to imagine after you’ve been denied, or stalled on one front after another. A simple way to regain your inner strength is to visualize the positive outcome. It might sound silly but it actually works. See yourself reaching the goals, see the hurdles and see yourself overcoming them. See the end positive outcome. Not only does this help you gain confidence it can also point out the pitfalls you might face in getting there.

• Entrepreneur Beware Your Own Success Entrepreneur, Success can be Hard Success as an Entrepreneur can be it's own challenge, and we are hitting those challenges today. We are working on a great many new things for Success U, tools that will help you succeed. But using these tools ourselves, we have been flooded with,......
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Letting the negative things in your life interfere with your potential will stop you from reaching your potential. In other words, stay positive. Let nothing bring you down. It is imperative that you look for the good in all situations.

Easier said than done, right? Well in truth whatever you think is true. If you believe you can accomplish something, then you can, if you believe you will fail then you will. Saying “I can’t” and believing “I will fail” makes it a certainty.

No one who ever achieved success, believed they would fail. In fact, often the team or individual is the only one that has faith in their future success. How many times have you read the story of someone who has overcome seemingly insurmountable odds to achieve greatness? All their family and friends said they could not do it. But they pressed on regardless to all of the negativity from their associates.

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• Gift For My Readers: 220 Success Principles (function() {var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0];s.type = 'text/javascript';s.async = true;s.src = 'http://widgets.digg.com/buttons.js';s1.parentNode.insertBefore(s, s1);})(); 1Digg Digg Why is that some people fail while other people have tremendous success. Today I have a e-report for you that might give you some in site into the minds of people who are......
• What I Learned In My 20's: The Transition Years Now that I am starting the last year of my 20's, and am older and wiser then I was when I began this decade, I thought it would be a good time to reflect on what being in my 20's has meant to me, and maybe shed some wisdom to those......
• Watercooler Wednesday | Step 1 For Social Proof Success Part 1 Step 1 to becoming social proof is clearly defining the purpose of your business and knowing your target market. I often ask Internet Network Marketers why they chose the business they are in. Sometimes I have to laugh to keep from crying for these folks, because most just picked the business......

In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple one to learn if you just understand that all marketing is, is telling people why your product helps them, or adds value to their life. In fact it is the same thing you should of first determined when developing your product.  In one sentence “Why would anyone care?”

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• Read, Listen or Die! I'm back, home after spending the last week out of town and away from "the studio". During that week I had a chance to catch up on my reading and listening list. While going through all of the vast array of articles, podcasts and books it struck me that......
• Social Media Marketing Sucks Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best......
• Affiliate Marketing 101 Affiliate marketing rep from Crestock Stock Photos Understanding Affiliate Marketing Many companies fail when they start out using affiliate marketing. The main reason, misunderstanding how to  attract affiliate marketers to their offer. In this podcast I try to explain the basics behind setting up your affiliate program correctly, and......
• How Bad Design is Killing Your Sales There is a direct relationship between good UI design and increased sales. On the flip side, bad design inevitably hurts sales. Pretty obvious if you think about it, but why? Quite simply, good user interface design is primarily about giving the user what the expect, where they expect it in......
• Get It Done or Give up Now You will not succeed in your own business if you do not fully commit to your success. You demonstrate your commitment in every action you make. Every minute spent working for someone else, checking out Facebook, watching tv or anything else not related to your enterprise is a minute......

• Podcasting Made Easy A podcast is probably the easiest way of getting your voice or music over the internet, and this article will tell how to make a podcast. You will need a domain and a host for you site if you don't already have one. You can get a domain from places......
• Social Media and Your Corporate Blog Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites. 1 - Do your research! Why? Because every single......
• How To Apply Network Marketing Locally Network Marketing - Not My Warm Market! [/caption] I originally started writing this post for another one of my blogs, however as I was writing it I thought it would fit here as a follow up to " The Prospecting Game". So here it is! :) I know this is......
• Learn the Basics of Social Network Marketing The Internet has so many uses and one of which is that of promoting any kind of social network. With the right mindset and agenda, social network marketing can be pushed successfully. Image via Wikipedia You know very well that today's generation is by nature an Internet user and the......
• Why Is Social Media Advertising The Hottest Market For On The Net Service Providers In 2009? 5 steps of social media marketing strategiesThe pattern has been set, and the stats are staggering. An approximated 150,000,000 lively end users are on Facebook.  thirteen hrs of video clip are uploaded to YouTube every moment. Internet two. continues to transform our entire world in the most essential social media......