Online Marketing Tips for the Entrepreneur

Over the years I have compiled a wide and varied list of marketing tips. Online marketing is a challenging and ever changing business that can often feel overwhelming for the lone entrepreneur. For this reason alone I usually recommend that you outsource much of this work. Being a serial entrepreneur myself, I know that even with this advice most of you won’t listen With that knowledge I will now divulge some of the most important online marketing tips you need to know and implement if you want to have any chance at success via the internet.

Here are a few of my favorite Marketing Tips

Online Marketing Tip 1) Social media is your “friend”. Never forget that Social Media is about person-to-person activity. You are not speaking as “the company”, but as a person. In any conversation it is important to pay attention in Social Media it is equally important to be a good listener. All companies say they listen to their customers, most actually don’t. Let people know that you are listening by engaging them in conversation and responding.  Be patient. It takes a long time to develop strong relationships transforming your company, one person at a time. Be opportunistic. Start small with the people who are most passionate about your business by building relationships with existing customers. Be flexible. You never know what’s going to happen so you have to constantly adjust. Be collaborative. Most importantly, be humble. Remember that you are not as powerful as the community at large. If you ever forget this, they will let you know. This sounds more like PR than a marketing tip, and in a sense it is, but online these two things are closely related.

Online Marketing Tip 2) SEO is not just one and done, it is a long term commitment. Search Engine Journal has a great article with 55 SEO tips, read this article now. Here are a few of the easy to remember SEO tips. Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty. Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page. Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. One of the greatest marketing tips I ever received was to SEO every page as if it was your only one.

Online Marketing Tip 3) Article Marketing is free PR with the potential to create thousands of inbound links to your website. Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on your site with a link back to their site. They publish your article on their site, with a link back to your site. You both have content. You both get high quality links. As simple as this sounds it is one of the more powerful online marketing tips you will find, but it can also be very time consuming to create all of the content for the articles. Article marketing as a concept is quite simple; You write articles. Your articles include a link to your website or to an affiliate page. You submit articles to free online article directories. Other site owners publish YOUR article on their site. People read your articles online and click the link to visit your website.

Online Marketing Tip 4) Give away value with no strings attached. Giving something of value away for free is a great way to attract website visitors. Thanks to the web, distributing freebies is in itself, free. You don’t have to spend a dime to pass out freebies left and right. By creating value and giving it away freely you give your audience a reason to share you with their friends and colleagues. Go “viral” with your freebies. Viral strategies allow you to multiply your marketing efforts without actually doing more work. Take that example above. You offer a great freebie like an ebook or tutorial. Now, let others give it away for free at their site too, as an incentive, bonus or just for the heck of it. Why not? It adds value to their offering and it creates more visitors to your site as your freebie spreads. This site is a venue for Innovocus to give away tremendous value with articles and podcasts like this one with all these great Online Marketing tips.

Online Marketing Tip 5) Offer an affiliate program. If the product or service you are promoting is your own, adding an affiliate program to your site is a great “pay for performance only” method of increasing website traffic and in turn sales. It’s no wonder that thousands of websites now offer to “share the profits” with their customers. Having a generous affiliate program is one of the fastest ways to increase your online sales with very little or no upfront costs. It is like getting a whole slew of sales people and endorsements without spending a dime. This one marketing tip alone can be the basis for your entire online sales strategy.

I could probably write an entire book full of nothing but online marketing tips. It is a wide and varied topic, much like any other media. In my experience spending you energy on any one area is energy well spent, and will pay off in the end but there is a base from which you must start. No tricks or marketing tips will guarantee success, and some rely on others to work. For example using affiliate marketing or article marketing will matter not in the least if you do not take the time to SEO your landing pages and site thoroughly first. Take the time to research and plan your online marketing endeavours.

Other Online Marketing Tips and Resources

Marketing Tip – Knowing Your Ideal Client
Unique Positioning – Standing out From the Competition – Marketing Tips

25 Must Read Social Media Marketing Tips

Weekly Online Marketing Tips

“Website or Blog: 10 Fast and Easy Tips & Tricks That Massively Increase Sales and Profits…”

Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

Social Media 101: Tactics and Tips to Develop Your Business Online

Hopefully you find these online marketing tips useful, and please, if you have your own tips or advice to share, leave a comment.

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Viral Marketing Formula

The requirements for a successful viral campaign are simple to understand, but often difficult to meet. It starts with giving away a FREE and compelling offer, that acts as a draw.

You will want this free offer to give away great value, so that the people who come to take up your generous offer are receiving real value, and thus have an interest in sharing it with others.

It needs to be easily shareable. A video pushed through You Tube or a free podcast, or white-paper are good examples easily transferable free, and hopefully high value give-aways. But value can also be humor or a prize.

Ideally your free offer directly relates to the product or service you are really wanting the person who receives your free offer to purchase. For example a company that sells and installs windows would be wise to give away a video, and white-paper on how replacing your old windows will save you money, and how to get a tax rebate for doing so, this isn’t a perfect example but hopefully you get the general concept.

More Viral Marketing Resources

There is much more information in the podcast, so if you have not already you should listen to it. I highly recommend you also take a listen to our other viral marketing related podcasts:

Becoming Viral

Viral Marketing 101

Here are a few books on the subject that I recommend:

Naked Viral Marketing

The Referral Engine: Teaching Your Business to Market Itself

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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We started the conversation discussing how to determine the best price point for your product and then went into a wide variety of tools you can use to drive sales online in the first part of this podcast. In this podcast we continue the conversation by looking at one particular company that has done it right… Apple.

There are many ways to look at driving your sales and a plethora of tools to use in doing so. Apple is the prime example of a company who has used many of these tools to develop a unique and profitable brand identity with an almost cult like following. How have they done this? We talk about some of the techniques they use, and we found this great post “What Would Apple Do?”.

Here are several more resources for developing your brand:

First Steps to Developing a Brand Identity

Personal Branding 101

Creating a Brand

Creating the Brand: Halo Effect

Creating a Brand on a Budget

In our next podcast we will put the pieces together for you and walk through the process of developing a unique Brand ID and how to drive sales using this new brand.

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Take the time to create value with your content. Optimizing your content to provide the maximum value will have many positive long term effects, and is well worth the effort put forth. Keep readers coming back by giving them a reason to. Post quality over quantity.

It still amazes me how often I find a site, that obviously had some money and time spent on the design. They also took the time to SEO the site and chose relevant keywords. And then they did nothing with it… They wasted all the effort by providing no value in the actual content.

A major mistake many bloggers make is thinking that quality is less important than quantity. It gets compounded by the fact that the search engines see quantity as valuable. it might even increase your traffic to post constantly. However it dos you no good if the traffic you gain simply comes once, never to return. Instead make your site important to the viewer by adding real value.

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In this podcast the Innovocus team explains the basics of using social media for your business. By creating value for your readers and followers you gain prestige in the community. By doing this you actually create a demand for your expertise.

There are a few things you need to understand in regards to social media for business.

1) It is more important to create a loyal following than it is to promote a product or service.

Long term you will gain more from providing real value to your followers by increasing their reliance on you for information in your field. When, you become an expert in the eyes of the community, you can now influence their opinions. At that point you can sell, but if you do it too often you diminish your value.

2) To gain a following you must create value.

How do you create value? By giving your readers, listeners and followers information that they want to know. If you are a celebrity, your fans are interested in every little move you make, so sharing your experience at a drive through is valid. However if your fans or followers find you to be valuable as a resource for SEO information, well then, make sure you give them access to even more. By doing this you increase your prestige in the community, and become yet more of an expert.

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Most people immediately try pushing a product or service, and end up with no followers or friends. Some try and tweet advertisements. All of them fail for one simple reason. They are not creating value or giving an interesting reason for anyone to care what they are doing.

That is really all Social Media comes down to, be interesting.

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What it all boils down to is understanding the value you offer your customers, and packaging that in such a way as to motivate them to tell others about you.

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• Using Article Marketing for a Blog One of the most popular things on the Internet today is blogging. In fact, if you notice the trends over the past few years, bloggers have gotten a bit of notoriety and attention even in the news. Bloggers are becoming quite an influential group in the news category and for......
• How Long It Takes To Make Money From Affiliate Marketing ? Affiliate marketing is one of the profitable way of money making online. Generally, beginners want to know, how long it takes to make money from affiliate marketing ? This is the very basic question for many of the beginner marketers. People do expect everything faster. They want to earn as......

In this podcast I talk about viral marketing, what it means, and how you can use it to sell your products or services. Social Media Marketing and Viral Marketing are very closely related and both are parts of the same whole. Using them is a bit of an art, and it is a simple one to learn if you just understand that all marketing is, is telling people why your product helps them, or adds value to their life. In fact it is the same thing you should of first determined when developing your product.  In one sentence “Why would anyone care?”

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• First Success U Podcast Our first in what will hopefully become a long line of podcasts, in which we discuss and explain all the myriad of tools and techniques to get your business noticed online.We will also discuss starting a business and how to be successful. If you have a question you'd like......
• Affiliate Marketing 101 Affiliate marketing rep from Crestock Stock Photos Understanding Affiliate Marketing Many companies fail when they start out using affiliate marketing. The main reason, misunderstanding how to  attract affiliate marketers to their offer. In this podcast I try to explain the basics behind setting up your affiliate program correctly, and......
• Social Media Marketing Sucks Tools such as Twitter, Digg, and Facebook are Horrible sales vehicles. In fact using them poorly can do more to hurt your brand than help it. Social Media as a tool for business is much more useful to your PR group than it is to your sales team. At best......
• Driving Online Sales Part one in a two part series on generating sales by using several simple and effective tactics. In this podcast Ben and Christian debate how pricing will effect your online sales and how several other factors such as affiliate marketers can radically increase your sales. Creating exclusivity for your......
• Get It Done or Give up Now You will not succeed in your own business if you do not fully commit to your success. You demonstrate your commitment in every action you make. Every minute spent working for someone else, checking out Facebook, watching tv or anything else not related to your enterprise is a minute......

• How To Get More Blog Traffic Through Viral Marketing Generate more blog traffic through viral marketing. What is viral marketing? Marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives is known as viral marketing. So how can you go viral? You must incite people to tell their friends and social......
• Social Media and Your Corporate Blog Do you want to utilize social media to the best of its capabilities with your corporate blog? Here are ten secrets that the best social media users are utilizing in order to boost the capabilities of their blogs and other websites. 1 - Do your research! Why? Because every single......
• How To Apply Network Marketing Locally Network Marketing - Not My Warm Market! [/caption] I originally started writing this post for another one of my blogs, however as I was writing it I thought it would fit here as a follow up to " The Prospecting Game". So here it is! :) I know this is......
• Why Would You Like To Join An Affiliate Internet Marketing Network? Affiliate internet marketing is the latest trend internet. With so many products to offer and services available, sometimes featuring it upon one internet site isn’t enough. Thus, publishers or stores need affiliate marketers, some sites which are going to display ads for your particular cost. On other hand, this can......
• How To Get Quick Referrals ? So you want to get quick referrals ? For what ? either to promote a product or a business to others, right ? You may get money for making referrals too. But the basic question, how to get quick referrals ? Don't worry, at the end of the article you......